Friday, March 16, 2007
iPhone campain director signs with Rockstar (Grand Theft Auto studio)
Rockstar Games has announced the hiring of former iPod and iPhone marketing director Alex Moullé-Berteaux as its new head of marketing, replacing Rockstar co-founder Terry Donovan, who left in January.
Formerly, Moullé-Berteaux was with Los Angeles advertisers TBWA/Media Arts Lab, where he worked as the worldwide group account director for Apple, leading marketing development for its Mac, iPod, iTunes, and iPhone campaigns.
read it here gamasutra

Thursday, March 15, 2007
Apple’s magic touch screen might be impossible to knockoff
“Of all the things that I find fascinating—and mysterious—about the iPhone, the touch-sensitive screen probably tops the list,” Arik Hesseldahl reports for BusinessWeek.
“I’ve just spent an afternoon wading through a 29-page patent application that Apple filed in 2004 for what it calls a ‘multipoint touch screen.’ I’m coming away with some very interesting ideas concerning what touch-screen technology may mean for Apple and the direction its products may take. It holds promise not only for the iPhone, due to be released in about three months, but for Apple’s iPod music players as well. It could even presage a line of mobile computers,” Hesseldahl reports.
read it here macdailynews
Glide Promises To Make Any Phone An iPhone
On Thursday, media sharing service TransMedia plans to release its Glide Sync and Glide Mobile software for Mac users, finally fulfilling its promise to make desktop files available across different operating systems and devices.
“Mac users will be able to access all of their Macintosh files, whether they’re documents, photos, music, videos, contacts, calendars, bookmarks, from their cell phones,” says TransMedia chairman and CEO Donald Leka. “Effectively, we’re turning every major cell phone on the market into more than an iPhone, before the iPhone comes out. From that phone, not only will you be able to access everything, but you will also have significant capabilities to edit, manipulate, and create files on that phone and then have it reverse synchronize back to your Mac.”
read it here transmediacorp
Interview With Apple Russia IMC Director about the iPhone
From this interview we found out that iPhone’s launch is dictated by availability of iTunes stores in particular countries. Mr Bootman also believes that Russia will probably receive iPhone v2.0 upon its initial launch there, which leads us to believe that Asia, Australia, South America, Africa, and other regions that should get the iPhone only next year will also get iPhone v2.0 right away.
The photo shows a part of the first Soviet cellular phone from 1958. Apple is going to change all this, hopefully very soon.
Stay tuned, Russian iPhone friends.
read it here iphoneworld.ca

Wednesday, March 14, 2007
iPhone Realizes Steve’s Dream to Exploit Mac OS
If the iPhone succeeds, it will very quickly have numbers that could dwarf the Mac and run down the iPod. That alone could lead to a significant halo effect. But being a very visual device with a sexy flavor of OS X running on it (unlike the iPods whose interface now looks suddenly 1983 by comparison) this will expose millions to the real Mac experience, especially, if as expected, Leopard bears much similarity to the iPhone’s OS X.
read it here applematters
Tuesday, March 13, 2007
New iPhone conversion software
Thanks Mike for leaving me the hint to your site iphoneconverter, it offers a lot of conversion software for the Apple iPhone.
Check it out now iphoneconverter
Source: Apple Considering Licensing iPhone OS, Multitouch?
While checking the validity of a totally different unsubstantiated rumor, our contact dropped something of a bomb on accident. When asked if he or she could confirm our rumor (which we’ll get to later today), he or she responded that he or she saw something about it in an email, but didn’t read it, as it didn’t pertain to his or her job, and was late for a meeting at the time. I asked what kind of meeting, and he or she said, “Licensing for the iPhone.”
read it here crunchgear
iPhone multi-touch technology will propel growth for Apple
UBS analyst Ben Reitzes feels the multi-touch display technology in Apple’s (Nasdaq: AAPL) iPhone will be integrated into the Mac and iPod, amounting to a “Mega-Platform” that can propel Apple growth for years to come.
Apple may start introducing multi-touch technology in other products as early as 2008.
read it here macnewsworld
Super sized iPhone ad on the NY Apple Glass Cube Store
Apple Inc. on Monday transformed its 32-foot glass cube in Midtown Manhattan into a enormous teaser advertisement for its upcoming iPhone handset.
Workers on scaffolds could be seen draping the semitransparent billboard ad down the entire right side of the glass structure that marks the entranceway to the company’s flagship retail store on Fifth Avenue, just south of Central Park.
read it here appleinsider

Gaming on the iPhone, part II
It all started with the release of the 5.5G iPod, which was when Apple officially released games on the iTunes store. Up until that point, we were all locked into the (rather boring) games included with the iPod. After trying some of the games for sale (or for free) at the iTunes store, I must say I was pleasantly surprised at how good they were, especially considering the platform.
read it here macinformant