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Wednesday, December 02, 2015
Cyber Monday 2015: iPhone and iPad Shoppers Generated 79% of Mobile Revenue
Cyber Monday 2015: iPhone and iPad Shoppers Generated 79% of Mobile Revenue

Many customers waited out the record-smashing weekend to jump online for Cyber Monday deals—with more people than ever reaching for their smartphones and tablets. These mobile devices produced 27% of total online revenue, up 10% from 2014. Smartphones were responsible for 16% of total online revenue, an increase of 41%.

Apple Inc.‘s mobile devices dominated total mobile revenue with 79% from iPhones and iPads, while Android phones and tablets accounted for 21%.

Most Expensive Orders
Home and office furnishings were a hit for shoppers looking to stock up. One Cyber Monday customer bought nine 65” smart TVs for $12,373, and another purchased six barstools for $6,794, both on smartphones.

Buying Later 
In each time zone across the U.S., mobile (smartphone and tablet) visits and revenue peaked at 9 p.m. On average, shoppers from Alaska, Wyoming, Montana, Louisiana, and South Dakota were the biggest spenders.

More Purchases on Mobile
Unlike recent years, when customers researched on mobile and bought in-store or on desktop, more shoppers made their purchases on mobile sites, leading to a 16% increase in conversion from 2014. Smartphones saw a 23% year-over-year increase in conversion, while tablets saw a 14% year-over-year increase.

Visits on Mobile
Overall, 53% of total online visits to retailer sites came from mobile devices, a 14% year-over-year increase. Of total online visits, smartphones generated 42% (64% iOS; 36% Android), and tablets produced 11% (86% iOS; 14% Android).

Additional reports on Cyber Weekend and the holiday shopping season will be released throughout the week at

DATA USED: Branding Brand analyzed a total of 11,505,878 visits across a sample of 50 U.S. retailer sites on Monday, Nov. 30, 2015.

ABOUT BRANDING BRAND: Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including Barnes and Noble, American Eagle Outfitters, and Sports Authority. Over two billion customers a year shop on the Company’s patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit, or follow @brandingbrand on Twitter.

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